Birds of Prey
Boeing vs. Airbus: A Battle for the Skies
Lynn, Matthew
The aerospace industry is a high-stakes war for economic survival and the battle between Boeing and Airbus is the closest, toughest-fought contest anywhere in the industrial world.
For decades, the US aviation giant Boeing was the only aircraft manufacturer that mattered, dominating 90 per cent of the world's airliner markets. Until, suddenly, in the 1980s, Europe's relative newcomer, Airbus, captured a third of the world market, posing a serious threat to the world's richest economy.
Birds of Prey teils the story of the two giants fighting for global dominance. From the seaplanes" built by Bill Boeing, through the early technical breakthroughs and commercial flops of the struggling European industry, Matthew Lynn examines a highly complex mix of business, technological and political issues. Fascinating and informative, this illuminating book also identifies the wider implications for the balance of global economic power.
Softcover
260 Seiten / pages
good condition
London - 1996 - Mandarin
Art.Nr. 15965
