The Ads that Won the War
Nelson, Derek
"Explosions rip the air. Soldiers fling grenades and crawl under barbed wire. The landing signal officer on an aircraft carrier waves in a Hellcat that is flying on fumes. Anti-aircraft gun batteries pound incoming enemy planes. Back home, guys in uniform drink sodas and flirt with girls at store counters. Mothers ride bikes to the grocery store, saving gasoline; fathers grow potatoes in victory gardens. You'd expect to see these dramatic snapshots in World War II documentaries or newsreels, but they appeared in an unlikely source: magazine advertisements."
The Ads That Won The War is the first color chronicle of these gripping wartime advertisements. Within are more than 100 of the best, most evocative ads in full color, many more in black and white. Unconventional in every sense, their purpose was not to sell, but to build morale on the homefront and show how even the smallest company and smallest product was vital to the war effort.
The text serves up a hearty slice of Americana, reliving the one time when American workers, soldiers and industry pulled together as one, producing more, saving more, and doing more with less.
Hardcover with dust jacket, large format
160 Seiten / pages
many photos
very good condition
Osceola, Wi, USA - 1992 - Motorbooks International
Art.Nr. 17551
