Calder, Simon
First Edition
The rise and rise of new and dynamic Iow cost airlines, led by easyJet, Ryanair, Go and Buzz, is currently Europe's biggest business success story. Massively innovative marketing strategy, youthful and larger-than-life executives, and high profile personality clashes all feature in this 'David and Goliath' saga with only one winner: the airline passenger, who for the first time in aviation history gets the best end of the deal.
Millions of people who were previously wary of air travel on the grounds of expense are now cheerfully winging their way around Europe at rock bottom prices and adding to the quality of their lives.
But where did it all start? Who came up with the idea of ticketless booking via the Internet? How do these airlines make such profits when they virtually seil the seats for free? Is this the pattern for all future air travel? And possibly the biggest question of all: are they safe?
Simon Calder, Britain's leading investigative travel Journalist, probes deep beneath the surface of highly successful recent television programmes like Airline and proves that an attractively unique proposition plus top business skills can still get the required result even in these difficult times. The triple whammy of astonishingly Iow-priced tickets, interesting and off-the-beaten-track destinations, and the populär use of convenient local and regional airports with fast turnaround times, has enabled these modern pioneers to reinvent the travel habits of a nation.
Since the tragedies of 11 September 2001 in the United States, these aggressively marketed companies have been spurred on by their chief executives, ultimate entrepreneurs like Stelios Haji-loannou of easyJet, Michael O'Leary of Ryanair and Barbara Cassani of Go and have taken advantage of the problems of the national intercontinental airlines like British Airways and increased their sales exponentially. This has truly been a revolution in the skies.
These supremely democratic airlines, flying to small town destinations like Aarhus, Alghero, Carcassonne, Jerez, Montpellier, Perpignan and Västeräs from hubs like London Luton and Stansted and local airports like Bristol, Liverpool, Newcastle and Cardiff, at prices so Iow that they are no longer a major consideration and heavily publicised in the mass media, have broken the mould of traditional air travel and in doing so have created a uniquely modern phenomenon. No Frills is the gripping story of these unprecedented changes told by a travel industry insider with unique access to the main players.
Hardcover with dust jacket
276 Seiten / pages
many photos
very good condition
London - 2002 - Virgin Books
Art.Nr. 24230
